Whether you're a designer or user researcher, a product manager or data analyst, you may find yourself conducting or collaborating on the creation of a UX survey to gain insights into user preferences. Depending on the use case, you might need to turn to different tools to collect user feedback. Does your project require advanced analytics or would you rather increase the response rate with a more custom-looking survey? This blog post will introduce you to five tools tailored to various requirements.

Qualtrics

Qualtrics Advantages

Qualtrics is a professional survey tool known for its robust set of features, including complex survey logic, randomisation, advanced analytics, including predictive modelling and trend identification based on the data from your UX survey.

Qualtrics: Best Used For

Qualtrics is mostly popular among academic institutions, government agencies and large corporations. Its advanced survey and reporting features let you conduct extensive research projects. Hence, if you are conducting a large-scale UX survey that requires complex logic, question randomisation and detailed analytics, Qualtrics is a perfect option. Longitudinal studies or A/B testing with large datasets are a good example of in-depth UX research studies that the tool can easily handle.

However, although Qualtrics offers highly advanced and sometimes unique functionality, most people in UX research simply don't need it. Therefore, if your project is not as complex as described above, using this survey software may be excessive.

Qualtrics Pricing

Pricing of Qualtrics is not publicly disclosed, instead their plans are tailored to the needs of each customer. However, according to some publicly available data, prices can reach $1500/year per user or higher, which is often not affordable for smaller businesses.

Qualtrics Drawbacks

Due to complexity of features, Qualtrics has a higher learning curve and may be overwhelming for smaller teams or projects. In addition, design customisation options are limited.

Typeform

Typeform Advantages

Typeform stands out for its visually appealing and interactive survey interface as well as conversational design features. It gives users design flexibility combined with some advanced survey functionality. For example, with Typeform you can randomise questions, which helps to eliminate bias. It can also generate some quick statistics from your survey.

Typeform: Best Used For

Typeform is popular among creative professionals, marketers and individuals looking to create engaging surveys. The tool is great for conducting UX surveys aimed at understanding user experiences with digital products or websites. As Typeform is a balanced mix between design and functionality, it is suitable for those who want to get insightful feedback but also care about the look and personalisation of the survey.

Typeform Pricing

Typeform's plans range from a free basic plan with limited features to premium plans with advanced customisation options and analytics. However, its free plan is very limited (e.g. you can only collect 10 responses per month) and will unlikely be suitable for a proper user research. The basic tier starts at $25/month but it only gives you 100 responses and doesn't remove Typeform branding. To get rid of branding and receive more responses, you will have to upgrade to a plan at $55/month.

Typeform Drawbacks

While Typeform offers a sleek user interface and intuitive survey-building experience, its specialty of adding only one question per page comes across as a drawback for some users. For example, being able to preview the questions that are going to be asked may have a positive influence on survey completion rate.

Another drawback of Typeform is its pricing, especially for users with large survey volumes or extensive customisation requirements.

SurveyMonkey

SurveyMonkey Advantages

SurveyMonkey is one of the largest survey platforms. It offers a user-friendly interface, making it easy for users to create and distribute surveys across target audience. SureyMonkey is designed to be the quickest way to launch a survey. Although it doesn't cater to large enterprises for conducting in-depth user research, it does provide advanced functionality, such as complex logic, question randomisation and powerful analytics. It also has a large template library, including templates for UX surveys. In addition, SurveyMonkey provides helpful resources to help you conduct user research.

SurveyMonkey: Best Used For

SurveyMonkey suits individual users, small businesses, and organisations of all sizes for conducting UX surveys or gathering user feedback from a specific audience. SurveyMonkey is a quick and easy way to collect feedback on specific features, product prototypes and user experiences.

SurveyMonkey Pricing

SurveyMonkey offers a range of pricing plans, including a free basic plan and paid plans with additional features such as advanced survey logic and reporting tools. Although you can use SurveyMonkey for free, it only limits you to 10 questions per survey and 25 responses a month. Hence, if you want to receive more meaningful results with a decent sample size, you'll need to upgrade to a paid tier starting at $36/month.

SurveyMonkey Drawbacks

One of the tool's main drawbacks is its pricing plans that may become costly for users with high-volume survey needs or extensive data analysis requirements. For instance, you cannot use skip logic, multi-device login, and you are limited to 10 questions per survey in the free plan. Additionally, some users have noted that the survey design can feel outdated and lacks customisation.

Weavely

Weavely Advantages

Weavely is the only form builder that integrates with Figma. Designing a UX survey in Figma with the Weavely plugin lets you publish your design to the web straight away. It offers unique form elements and allows you to fully match your company branding to a survey. Furthermore, the tool offers advanced functionality, such as conditional logic, calculations and even lets you embed a prototype into a survey. Weavely can also generate some quick statistics from your survey in the form of editable graphs and charts in Figma.

Weavely: Best Used For

If you are a Figma user and prefer to keep all your design processes within the Figma environment, then Weavely is for you. It is ideal for UX/UI designers, design agencies and creative professionals who prioritise absolute design customisation in their interactive surveys. Weavely is particularly useful for conducting UX surveys where design consistency and brand identity are crucial for collecting accurate feedback.

Weavely Pricing

Weavely's pricing is the most customer-friendly among the survey builders in this list. You can access most features for free, including the ability to create up to 5 forms or surveys and collect 100 responses per month. To create unlimited surveys and get higher response limits, plans start at just $10/month for 1000 responses and $30/month for 5000 responses.

Weavely Drawbacks

While Weavely excels in design integration and simplicity, its focus on Figma integration might be restrictive for users who prefer alternative design tools. In addition, Weavely doesn't offer question randomisation just yet and doesn't provide advanced Qualtrics-level analytics.

UX Tweak

UX Tweak Advantages

UX Tweak is a professional user feedback and testing platform focused on website and app usability. It allows businesses to gather feedback from real users through surveys, heat maps, and session recordings. The platform has a dedicated survey tool that offers a decent set of question types and skip logic, as as well as some customisation options. UX Tweak's main strength lies in integrating various UX research tools into a single platform and providing statistics on survey results.

UX Tweak: Best Used For

UX Tweak is best suited for conducting in-depth UX research studies that require detailed insights into user interactions and behaviours. It is particularly useful for UX designers, product managers, and researchers looking to optimise digital experiences and improve usability.

UX Tweak Pricing

UX Tweak's subscription is generally pricey. Although the platform does offer a free plan, you are only limited to 30 monthly responses. Upgrading to a paid plan will cost you $99/month if you're a solo researcher and $179 per license for companies.

UX Tweak Drawbacks

One potential drawback of UX Tweak is its focus primarily on qualitative feedback and usability testing, which may limit its suitability for certain research projects requiring quantitative analysis. Additionally, UX Tweak's pricing plans can be restrictive for individual users or small research teams with limited budgets.

To Sum Up

• SurveyMonkey stands out for its user-friendly interface and extensive survey customisation options, making it ideal for both beginners in user research and experienced businesses.
• Qualtrics masters advanced analytics and enterprise-level features, and is therefore suitable for large-scale research projects and organisations.
• Typeform distinguishes itself with its visually appealing and interactive survey designs, ideal for engaging respondents and increasing response rates.
• Weavely offers a seamless integration with Figma, providing designers with a convenient way to turn their designs into interactive web forms with advanced features.
• UX Tweak owns a whole suite of UX research tools, offering detailed statistics on surveys alongside other features.

Depending on the specific requirements and objectives of your project, each of these tools offers distinct advantages. If you are looking for top-tier analytics, Qualtrics is the best choice. If you need to quickly set up a survey, go for SurveyMonkey. In case you're conducting a complex UX research including surveying, prototype testing, card sorting and more, UX Tweak is a great option. Finally, if you are searching for a balanced combination of functionality and design customisation, consider Typeform or Weavely.

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